In the midst of an epidemic of organ failures, Rotti Largo created GeneCo, a business that offers organ financing. The company now seems to be the center of attention and are the virtual rulers of the world. Rotti Largo and his three kids (Amber, Luigi, and Pavi) are at the head of the corporation, and have a vast number of employees, such as doctors, bodyguards, and Repomen working for them. The main headquarters is a giant building in the middle of a large city. After lobbying a bill through Congress, Rotti made it so that Geneco is capable of repossessing organs if payments are not made on time.